Daybright

For business

Make every customer feel remembered.

Add your customers once. Every birthday gets a card in your brand and your voice, personalized from the notes your team already keeps. Gifts only when you want them, and only within your budget.

Plans from $39/month. Your plan includes digital cards. Gift cards, physical gifts, and shipping are additional.

How it works

Four steps, then it runs itself.

  1. 01

    Bring in your customers

    Import a CSV with column mapping, add people by hand, or load demo customers. Month and day are all you need; birth year is optional. Missing emails, invalid dates and duplicates are flagged before anything is saved.

    RDRosa DelgadoOct 18VIP
    MBMarcus BellOct 20Referral partner
    CMChloe MartinNov 4Needs email

    customers.csv · 3 rows ready, 1 to fix

  2. 02

    Choose a card and a message

    Start from the collection or create an original in Card Studio. Original designs are approved once, then reused. Write one message with First name, Company name and Sender name, and see it rendered for a real customer as you type.

    Happy birthday, {{first_name}}! …

  3. 03

    Set the automation

    Pick who it applies to, the send time and timezone, and whether to send automatically or wait for review. Gifts stay off unless you turn them on. Pause, skip one birthday, or edit an upcoming send whenever you like.

    Send every customer a birthday card at 9:00 AM in the selected timezone. Include a $15 gift card for VIP customers, subject to approval and the monthly gift budget.

    ActiveReview before sendingFeb 29 → Feb 28

    Pause any time

  4. 04

    Review cards, approve gifts

    A few days ahead, upcoming birthdays appear for review. Edit a message, regenerate a suggestion, or approve a batch. Gifts are never bought without an approval.

    $15 coffee gift card for Marcus

    Gift needs approval
    Approve giftCard only

Personalization Preview

Suggestions you can see the reasons for.

For each upcoming birthday, we suggest a card style, a message and an optional gift, using only the interests, notes and tags on that customer’s profile. Every suggestion shows where it came from, so you can trust it or change it.

  • No notes on file? You get your thoughtful general message instead of a guess.
  • Preview several recipients, edit one, regenerate one, approve the rest.
  • Switch AI personalization off for one customer or everyone.

Upcoming · in 3 days

Rosa Delgado

Demo example
Interest: gardeningVIP

Note: “Talks about her tomato beds every time we see her.”

Happy birthday, Rosa! Hope this year brings a bumper crop of tomatoes and plenty of sunny mornings in the garden. Warmly, Maya

Optional gift: Windowsill herb garden, $29 + $6.95 shipping. Needs your approval.

Why this suggestion

  • Suggested because this customer’s interests include gardening.
  • Message mentions her tomato beds, from your relationship note.
  • Avoids last year’s card (Little Wildflowers).

Brand voice

Sounds like you. Never like a coupon.

Choose a voice, share a short writing sample, and list the phrases you love and the ones you’d never say. Every message and suggestion follows it.

Before · generic

Dear valued customer Jordan, happy birthday from all of us at Harbor & Pine Realty! Don't hesitate to reach out if we can help with anything. Enjoy 10% off your next visit!

After · Warm and neighborly

Demo example

Happy birthday, Jordan! Thinking of you today and hoping the year ahead is a good one. Warmly, Maya at Harbor & Pine Realty

Warm, friendly and personal. Uses first names, short sentences and everyday words. Sounds like a neighbor, never a sales team.

Celebration Planner

One look tells you what needs you.

The planner reads your customers, schedule and gift rules and turns them into a short to-do list. It’s a set of actions, not a chat window.

“You have 18 birthdays coming up. Twelve cards are ready, four customers need birthday details, and two gift suggestions need approval.”

Example from the demo workspace. Actions open it.

Annual freshness

A fresh card every year.

Each profile keeps last year’s card and message. Next year’s suggestion uses a new design and new wording, and tells you why.

Last year
This year

Last year Rosa received Little Wildflowers. This suggestion uses a new design and fresh wording so it doesn't repeat.

Gift budget controls

The card always goes. The gift waits for you.

Set a monthly gift budget per rule. If the next gift would go over it, that gift is held for your review and the card is still delivered on the day. Gifts are priced separately from your plan.

Gift spend this month

$140 of $150

Isaac’s birthday · $15 coffee gift card

Card scheduledGift held: budget

This gift would bring the month to $155, over the $150 budget. Approve it anyway, or send the card on its own.

What your customer sees

A real moment, not a marketing email.

“A little birthday something from Harbor & Pine Realty”. They tap to open the envelope, the card slides out, and your message is there. No sales prompts before they’ve enjoyed it.

For Jordan

Happy birthday, Jordan! Hope the year ahead feels just like home. Warmly, Maya

HPHarbor & Pine Realty

Plans

Pick a size. Change it any time.

Your plan includes digital cards. Gift cards, physical gifts, and shipping are additional.

Full pricing and comparison

Starter

For small teams who want every customer birthday covered.

$39/month

Up to 100 card sends a month

  • Up to 100 customer birthday card sends per month
  • Digital card collection included
  • Birthday scheduling and automation
  • CSV customer import
  • AI card creation and message helpIncluded in this demo; launch limits to be finalized.
Start with Starter

Growth

Most flexible

For growing client lists with VIPs and different audiences.

$79/month

Up to 300 card sends a month

  • Up to 300 customer birthday card sends per month
  • Everything in Starter
  • Customer segments
  • Gift budget controls
  • AI card creation and message helpIncluded in this demo; launch limits to be finalized.
Start with Growth

Scale

For teams and multi-location businesses.

$149/month

Up to 1,000 card sends a month

  • Up to 1,000 customer birthday card sends per month
  • Everything in Growth
  • Multiple team members
  • Multiple brand profiles
  • AI card creation and message helpIncluded in this demo; launch limits to be finalized.
Start with Scale

Provisional prototype pricing. Plans and limits may change before launch.

FAQ

Before you set it up.

Straight answers about cards, gifts, pricing and what happens on the day.

  • Yes. Each automation can send automatically or wait for review. In review, you can preview every card, edit the message, swap the design, skip one birthday, and approve the ones you’re happy with. Gifts can always require approval.

Your first birthday automation takes a few minutes.

Set up your brand, add customers and choose a card in a guided demo. Or look around a populated workspace first.

Plans from $39/month. Your plan includes digital cards. Gift cards, physical gifts, and shipping are additional.